Historic Wallace Idaho

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Alex Pennaluna

Alex Pennaluna was, by every definition, an entrepreneur. Born in Christ's Church New Zealand, he traveled to the United States seeking his fame and fortune. Alex had entered the U.S. at a time when starting your own business seemed very natural, and travel was never an inhibitor. Alex lived in many states, and found his glories in the mining business.
Having recently lived in Montana, Alex and his family settled in Wallace Idaho. Wallace was a budding little mining town, and Alex recognized the potential for his new enterprise. In 1926 he founded Alex Pennaluna & Co., a stock brokerage firm that specialized in mining stocks... particularly silver stocks. His business experienced great growth and fortune, only to be devastated by the stock market crash of the 30's. After selling the company, he continued his endeavors in Nevada, retiring to Los Angeles, California.
Pennaluna & Company still exists today in Idaho, with three offices, and is the oldest brokerage firm in the state.

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